Lynchburg’s First Wine List—and how it came to be


A number of years ago, during the 1950s, the Virginia Alcoholic Beverage Control Board sponsored a radio advertisement touting the various liquors offered in its Lynchburg store (at the time there was only one). In concluding his pitch, the spokesman bragged: “our wines now come in three delicious flavors: red, white, and pink.” Even then, having tasted only communion wine (grape juice, actually), I doubted that flavors coordinated directly with colors.
At first blush, it would seem we’ve come a long, long way from the nadir of prohibition in the early twentieth century, when no “colors” were available, and the naiveté of the 1950s, when only three were offered. Or have we?
Entire article available only in printed version. Lynch's Ferry is on sale at the following Lynchburg locations: Barnes & Noble, Bookshop on the Avenue, The Design Group, Given Books, Inklings Bookshop, Lynchburg Visitors' Center, Macon Bookshop, Old City Cemetery, Point of Honor, and Walgreens on Boonsboro.
Lynchburg native and architectural historian S. Allen Chambers Jr. is the author of Lynchburg: An Architectural History (1981), Poplar Forest and Thomas Jefferson (1993), and National Landmarks, America’s Treasures, with foreward by Hillary Rodham Clinton (2000). In 2007 he worked with Nancy B. Marion to produce Lynchburg 100: An Illustrated Guide to Lynchburg Landmarks.
Chambers holds a B.A. from Princeton University and an M.A. from the University of Virginia. He is married to the former Bettye Thomas, also a Lynchburg native, and serves on the boards of Poplar Forest, Rivermont House, and Historic Sandusky.
At first blush, it would seem we’ve come a long, long way from the nadir of prohibition in the early twentieth century, when no “colors” were available, and the naiveté of the 1950s, when only three were offered. Or have we?
Entire article available only in printed version. Lynch's Ferry is on sale at the following Lynchburg locations: Barnes & Noble, Bookshop on the Avenue, The Design Group, Given Books, Inklings Bookshop, Lynchburg Visitors' Center, Macon Bookshop, Old City Cemetery, Point of Honor, and Walgreens on Boonsboro.
Lynchburg native and architectural historian S. Allen Chambers Jr. is the author of Lynchburg: An Architectural History (1981), Poplar Forest and Thomas Jefferson (1993), and National Landmarks, America’s Treasures, with foreward by Hillary Rodham Clinton (2000). In 2007 he worked with Nancy B. Marion to produce Lynchburg 100: An Illustrated Guide to Lynchburg Landmarks.
Chambers holds a B.A. from Princeton University and an M.A. from the University of Virginia. He is married to the former Bettye Thomas, also a Lynchburg native, and serves on the boards of Poplar Forest, Rivermont House, and Historic Sandusky.
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